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The real news on Soap
Sep 9, 2006 by Go2Crew There has been a lot of rumor, conjecture, and as we say here in Texas, just plain old BS bantered about concerning the health and pulse of Soap Shoes. If you don’t really care, you can stop reading right now, because this will take a moment to tell … Here’s what I know as of now, September 9, 2006 03:01 CDT 09:01 GMT (Mart and Dunk time). Dateline: Carrollton, TX ----- Here’s the straight skinny on what’s up at HSL. Of the three brands that HSL owns: Heelys, Axis, and Soap: · Axis, the skater shoe line is totally dead and gone as of about two to three years ago. I know I’m personally disappointed because there was some decent looking stuff, with some really good suggested retail prices. · Heelys, the roll line is expanding big time in the US, UK, and Europe and is fact is beginning to exceed pipeline capacity. Needless to say, it is drawing the vast majority of HSL’s attention and capital. They have SMU’s (special make-up units) going on with the major Retailers. I was over at Nordstrom’s the other day in the kid’s shoe department looking at a Heelys style, Chocolate w/ Pink trim (I really stood out looking at girls’ shoes, but oh well, got to do the market research). · Soap … Mart is correct in his previous comments… Soap is not dead, but I will say it is doing a slow walk. The Express is the only style that will be currently continued and it is being produced in all three colorways (alright Renny, quit jumping up and down, I know it’s your favorite shoe). Sizes 3-9 are in stock (the first half of my initial stocking order arrived today, after a three-week delay and the second half of it should ship out Monday. As I said, Heelys is getting all the attention, so the Soap shipments off the shipping dock in Carrollton are running somewhat late. Anyhow, sizes 10-12 are being produced and should be available late October (my stocking order should ship-out Oct 15th). And if I read the size grid correctly, the 6026 is being made in size 13 (yeah, I ordered some of those too and I’m waiting for confirmation on whether the size was a misprint or not). I asked about the A-sides and as I feared, the only molds and dies made were the one set of size nines for the prototypes. Derek, I guess you’re safe, those were the only pairs to be produced. Mold sets and dies are still available for the T-Bone, so if HSL sees a revival in business, they could re-open that production, TBD. I’ll leave it up to you guys to decide if the T-Bone warrants support, because as of now, it will be closest to a full-sole plate shoe HSL is set-up to produce (even though it is technically a half full-sole plate, sort of heeling while you Soap!). None of the old molds and dies were retained from the Artemis or In-Stride days, so you won’t see a re-introduction of old styles like the Broadside, Scorcher (one of my favorites), Scab, Turntable, Crowbar, Flow (another of my favorites), or Ordnance (my favorite --- Mart, Renny, Rick, Ryozox … sorry I had to do some jumping up and down here!). That’s a pity because there was some pretty slick stuff produced then, but it is what it is now, so we move on. International distribution is just not happening for Soap and Soap/HSL is locked into distributor agreements until 2008, so UKFSW guys, if you need something and the Retailers aren’t going to carry the brand, you know how to get a hold of me. And I will ship Worldwide. As for me, well I am a Soap Shoes Dealer again (I am totally stoked about that!) and I have brick-and-mortar partnered with a Skateboard shop here in San Antonio, so if you have some specialty skater needs, I should have access to that side of the business soon. Next step is to talk HSL into letting me distribute roll/grind Evolutions or Torches, or bring back the Grails, etal. Or maybe Plan B …… pulling a rabbit out of the hat and working toward a resurrection of the Soap brand by a new style introduction or an A-Side production run. It never hurts to dream! So keep on grinding and promoting Soap, because like I told my Sales Rep the other day, that combo shoe is good, but if you’re grind only, you don’t want to have to yank the wheel off when you’re looking to shred some rail. Crash landing when you have a wheel in can really put you on your ass… Replies
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Sep 9, 2006Mart
Sep 9, 2006Wesker
Something Soap's is seriously lacking from the olden days is the style and attitude. Current Soap's just don't have that life to them ya know? They look like the Heely's shoes and don't really make a style of their own (In fact some Soap shoe models are also Heely's models :|)
Sep 9, 2006SapAuthor
Steve, It's awesome you are dealing SOAPs agian, have HSL given you a price yet? And also, is there anyway we could purchsae online so others around the country of US could tell their friends "Yah, Steve has a shop, i'll show you where you can buy them online." It would really be cool.
I'm just glad that at least HSL is bringing SOAPs back, i was afriad the long delay would mean that they had second thoughts. I'm not sure how expansive the warehouse is for that dealer on ebay and his soap shoes, but i'm not seeing as many of them out there. I'm selling my pair to my friend (12 ordnance) and picking up the 13s on ebay right now. I'll still use my expresses like i would any normal shoe (skateboarding included, it's my only shoe shoe), and i'll leave my ordnance for serious SOAPing matters.
Thanks again Steve, please get back to me with the possibility of internet buying, i'll throw the links and info up on my site so my viewers can get a chance to get a pair.
Sep 9, 2006chip
Sep 9, 2006chip
Sep 9, 2006chip
Sep 9, 2006chip
Sep 9, 2006chip
Sep 9, 2006SapAuthor
Sep 9, 2006chip
Sep 9, 2006chip
Sep 9, 2006chip
Sep 10, 2006SapAuthor
Chip, please try not to double, triple, and quadruple post, say it in 1 if possible.
Sep 10, 2006Go2Crew
First of all, thanks Mart for moving the post from forum to news. I think I will answer all of the follow-up questions here in forum though, to prevent jamming up the news section. If you decide otherwise, feel free to shift the answers over there also.
Hey Wesker:
I’m just speaking from my knowledge of the footwear biz, but to put in a new model size run of sole molds and uppers pattern cutting dies, they would be looking to amortize the costs over an expected production run of 50,000 pairs or more. I am thinking the initial order would need to be in the range of 1,000-5,000 pair to get HSL’s interest in putting in their full size run, but the sizing could be adjusted to be only an offering of sizes 9-12 or 13, and maybe they would bite at 600-1,500 pair minimums, as the total tooling outlay would be less. The reason I mentioned the T-Bone is the tooling is already there so a re-intro order should be in the 250-500 pair range, as they wouldn’t have any additional investment. Everyone can comment in the shoe section about the T-Bone and clue me into if that is a tact we should pursue.
As for the A-Sides being the only Soap shoe you ever need, I somewhat disagree. Don’t forget it is an expensive (costly) shoe to produce, most folks can’t drop US$100-120 retail on a pair, and it is a challenge to make a comfortable full-sole plate shoe when fifty percent of the sole bottom is nylon grind plate (that’s the reason the Slipknot plate on the Broadsides and the plate on the A-Sides is segmented for some sole flexibility when walking in the shoe). Yeah, you can pull more tricks in a full-sole plate but the tweekage you got on a BBK or even better on an Octane plate is primo, imho.
“Something Soap's is seriously lacking from the olden days is the style and attitude. Current Soap's just don't have that life to them ya know? They look like the Heely's shoes and don't really make a style of their own (In fact some Soap shoe models are also Heely's models :|)”.
…… HSL is just doing what a lot of shoe companies do to cut costs: uppers and soles are being used across multiple brands to avoid additional development costs … basically cross-pollination. But you also see styling cues from the Scab and Praba being used in the Groove and the Express, so it’s all good. And yes, I do miss the California edgy, in-your-face attitude. Now if they would just copy the uppers and Speedster plate onto a nuvo-Scorcher, we would all be happy campers!
SapAuthor --- Hey, Trevor:
Yes to almost everything you asked --- Southernbelt on eBay never got back to me about a bulk buy of the vintage Soaps but I know they are sitting on a good number of size 11-14, mainly 12 and 13’s. So keep watching.
HSL did get back to me on pricing and I need to hustle-up taking care of business but it is going something like this –
Step 1) Listing on eBay “buy it now” as sizes arrive (and eBay auction on the vintage style single pairs I have).
Step 2) Initially an eBay Stores step-up, hopefully morphing into a Store web page with full shopping cart, etc.
Step 3) A stand-alone, on-line web presence. If you have any suggestions, I am all ears.
And, as always, I am happy to work on a direct purchase buy via e-mail, too. So if you want to refer to me by e-mail address link, that’s cool.
Pricing on the Express will be:
· US sizes 3-5, US$45.50 plus S&H
· US sizes 6-9, US$65.50 plus S&H
· US sizes 10-12(and maybe13?), US$69.50 plus S&H, when they get here at the end of October.
Plus a pilón (Spanish in Mexico for a gratuity or appreciation) -- repeat customers get an 7.0% discount on shoe purchases … if you bought something from us before, we want to say thank you with a discount on your next purchases.
Also, HSL is supposed to be rummaging around in the warehouse on what is going to be sent over here, so we can do a gift with purchase for the first 20 pairs or so. It maybe a Soap Duck, a Big “O” VHS, or a package of five Soap stickers, but no definite answer on that one yet so we are patiently waiting!
Hey Chip:
SapAuthor already popped you on the fact that MTBZ and Skate Connection are not stocking Soap shoes either wide or deep and because of that few people can buy Soaps from them. As he said not everyone is a size three, but hey lucky for you! It has been a bit of a problem (for HSL) that they aren’t overly serious about stocking the Soap brand. I hope to give the Solidgrinders an alternative, because I’m a size nine … ! Sorry, I ‘m just messing with you a bit there, Chip!
Hey Renny:
Are you still jumping up and down? I got size nines in all three colors, yee-haw! You know what? I’m kind of partial to the White/Orange/Navy, although the Grey/Black/Royal Blue is really reminding me of the Prabas. Sorry again that the NYC Heely’s Day busted.
Ok, Derek and Mart:
I am glad I decided to answer all of this in the forum. It would have really cluttered-up the news section. As you can see, I got long-winded and wrote a book again. Feel free to edit anything you feel is either blatantly self-promoting, not necessarily relevant, and also move any piece over to the news section, as an addition to the first posting, that you would like …
And just a final thought: I’m sitting here looking at the Octane plate and the Express shoes and I am thinking there is no reason that the Octane plate can’t be remolded as an affixed plate. The contours and edges are so good. What would you think of the Chaos, Scam, or even a wheel-less Mack, re-mapped in a lighter colorway, with an Octane-style fixed plate? HSL would be able to use the already available upper and sole tooling they have. Color change is a no additional cost decision. The only additional cost would be new, size-graded molds for an Octane-style plate. Offer only sizes 9-12 if they want to minimize that cost, then you’re only talking two molds (9-10 & 11-12). It’s not the A-Side, but it could be the next best thing and I think it could be saleable to Stafferoni and Biery, without making their heads spin. I am really asking for your opinion here. I think it’s doable. What do you think?
Regards,
Steve
Sep 10, 2006chip
Sep 10, 2006SapAuthor
Once again, God Bless you, man! *single tear*
Sep 13, 2006Wesker
Looking at how much people are willing to spend on e-bay (Mart with close to $200 on the Broadsides and a few people in the high $100's range for old size 11+ shoes) i'd figure people would want to throw down some cash for a pair of A-sides.
Not to say it's the oonly pair you need, but really I am just comparing it to current Soap shoes because what they really lack (And this is oddly a big deal) is different plates.
I mean really all the plates do the same thing (Eventually when grinded down, with the exception of Slipknot and Speedster plates) and now all they have are 5 models with the same plate.
To me that was their first mistake, releasing so many models at first that wern't that different at all, not even in the color of the plates. For some reason people think they need replaceable plates or a different type of plate and that really sells it, back in the day people bought tons of extra plates and collected different styles because really each style looked (good) different from the rest and had their own respective plates or big plate option.
Personally I think you can tweak better in Broadsides, but I guess that's up for opinion.
Sep 13, 2006SapAuthor
Sep 13, 2006Mart
Sep 13, 2006Louis
I guess one problem is that humans love to roll. It's almost like we were meant to be on wheels. I reckon something inside of us makes us fascinated by rolling, and have a desire to move from A to B without actually walking....Kids are probably just naturally drawn to the heelys more so than soaps because soaps mean walking, and only moving from A to B via a set route along a railing, whereas Heelys mean rolling from A to B wherever you like and in any direction you like.....Trust me, its AALLLLlll psycological maaan.
AAAAAAAAAnnnnyway, Also, regarding the A-sides, i think what what steve was saying is that the majority of people out there (as in not people like us who already have the soap bug) wouldnt be prepared to pay a high cost. Think about all those kids out there with supermarket skateboards. They like the look of skateboarding, have never tried it before, dont know much, and arent gonna throw down $/£150 for a setup, theyre only prepared to pay £/$20. If all they can see if expensive shoes which do something that they have no experience in yet, they arent gonna buy them unless theyre reasonably priced.
Lets face it, any product will die if it doesnt try hard enough to draw in new customers.
Sep 13, 2006AnthoFlex
Sep 13, 2006AnthoFlex
Sep 14, 2006SapAuthor
Sep 26, 2006OT
Sep 26, 2006SapAuthor
Sep 27, 2006Go2Crew
Sep 27, 2006SapAuthor
Sep 28, 2006OT
Sep 28, 2006Go2Crew
Sep 29, 2006OT
Sep 29, 2006SapAuthor
Sep 30, 2006OT